Bill Goodman is a veteran Creative and Marketing Director with extensive experience in the field of visual and brand storytelling. In his work, Bill has played pivotal roles in transforming the visual identity of organizations through his expertise in art direction and brand management, aligning organizations’ visual representation to mission, vision, and objectives.

With a rich background in international cable television and education, including urban schools, Turner Broadcasting, and Warner Channel Latin America, Bill has led strategic initiatives, shaping brand identities and strengthening audience engagement. Most recently, he has focused on leveraging media and storytelling to promote lifelong learning and drive meaningful narrative change in education.